How Mobile App Development is Fueling Digital Marketing



By the year 2020 over half the world’s population is using mobile phones which means over 5 billion people are using smartphones. In addition to that, according to Google over 90% users trust their smartphones so much that they rely on it in order to get any ideas in the middle of a task as well as over 70% of users mentioned that they consult with their smartphone before going to purchase something in the store. With this growing amount of user base, the demand for digital marketing has increased so much that businesses are using everything they can in order to influence the customer. Mobile apps are one of the great examples of how mobile app development is fueling digital marketing. Welcome, today we are going to share with you how mobile app development is fueling digital marketing.

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Apps are a great source of gathering data
Whenever users install any mobile app from the App Store as well as from the Play Store they have to allow some permission to the app in order to use it without hassle. Although, these permissions do not allow applications to gather sensitive data and still over a time of month these applications gather sufficient data and send it to mining purposes. Digital marketers use this data to make targeted ads, run ad campaigns, and promote their products and services. 

Using mobile apps to expend the audience
In the past businesses have to reach the user from various methods and moreover they had to wait for the customer to reach them but once mobile applications arrive it all changed. Now, mobile applications have made it so easy for global businesses as well as for local stores to reach the customers by directly giving them the link to the store or website into their hands rather than waiting for them to seek you online. Even when businesses change their website into a mobile-friendly theme it makes a huge impact on their SEO and user engagement. 

Utilizing push notifications
Push notifications if used wisely can play an important role in your digital marketing strategies. And with that being said, let me make it clear that push notifications are very efficient ways of digital marketing with the help of mobile applications. It facilitates your message to appear directly on the user’s mobile screen which in the result is a reason for the increase in success rates for this tactic. Push notifications play a huge role in increasing user interaction, making the communication between the user and the business easier than ever, even it has make it easy for businesses to introduce new features and increase user loyalty, also helps them to directly send the personalized messages to the user, and last but not the least it helps them analysis by checking which notification is opened by the user and which is not. 

Personalized service
Mobile applications help the user to get a personalized experience from the business for example whenever someone uses Instagram or open Amazon’ mobile application they are shown posts as well as products that they might like. This task is completed by gathering data about the user and processing it through machine learning and AI and using the results to find out what types of posts the user likes and what he would like to purchase. Once businesses have figured what the user wants they can customize the mobile app according to the user preferences. In other words, a mobile app evolves every time when a user uses them which makes them a powerful tool to compel the user to come back for more. 

Improving the revenue potential
Mobile applications have to be proven in showing a long-lasting effect of the business and if they loved their experience it compels them to come back for more. The higher the demand and times the user comes back for more which in turn will make them contribute to the revenue income that does it through the increased customer engagement with the mobile app, providing a quality customer service, and last but not least building a solid business relationship with the customer for a long term relationship. 
In addition to all that, with the advancement in technology as well as increased features of mobile apps such as data gathering and machine learning, the whole process of turning customers into a revenue source is getting faster and quicker. 

Proven to be better media than others
Remember at the beginning of the post when I mentioned that more than half of the population is using smartphones and most of those users have the internet access. Now you decide showing your ads on smartphones over other digital mediums is a good or bad idea.  Since a smartphone can bring the whole world at your fingertips, it just makes sense that branding through apps become more than justified and productive. A mobile app actually accentuates the visibility and availability of your business. 

Developing a perfect application and utilizing the mobile application in order to harness the outcomes has become a popular and trendy digital marketing technique these days. With that being said let me make it clear that the digital marketing industry is witnessing a giant wave of mobile applications and the wise design would be to use this wave and harness the potential customers and revenue from it. 

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Looking for company to develop your mobile app
The day couldn’t be any better than this, whatever it is that you are looking for a software development company or a digital marketing agency. Tech Pathway is here to help you with everything that you might need to make progress as a business. Our developer team is serving clients from across the globe for over 14 years and in addition to that our digital marketing team is helping businesses from around the world to make sales for over 10 years. Tech Pathway is one of the top software development and digital marketing companies in India that have both the experience and trust of its clients.
Now let me make it clear that if you decide to hire us for your project you will not only get a software development company but with that, we will provide you with every service that you might need from SEO to application maintenance. 

Some of the service that we provide in mobile app development


Some of the digital marketing service that we provide



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